Hello, I’m Sophie Topuria, founder of TselTsinda—a Georgian pantyhose brand with a unique story and a lot of heart. TselTsinda is more than just a collection of colorful, quality tights; it's a brand born from personal inspiration, history, and a deep desire to connect and uplift others.
The Meaning Behind TselTsinda
The word "TselTsinda" might sound new to many, even in Georgia, but it has roots in our language that go back centuries. It translates directly as "waist socks," or what we now call pantyhose. The letter “წ,” which begins "TselTsinda", sparked the inspiration for our logo, shaped into a stylized leg—a perfect symbol for a brand all about beautifully designed, legwear with character.
How It All Started
The idea for TselTsinda came to me unexpectedly about six years ago. I was looking for a colorful pair of pantyhose to add some flair to my outfit for an event but couldn’t find anything unique in stores. That simple need for expression planted the seed for a future brand—a vision I held onto until I was ready to bring it to life. In 2020, I started searching globally for the right manufacturer, driven by my commitment to provide affordable, high-quality tights. After a long journey, I finally found the quality I was looking for, and TselTsinda began to take shape.
Building a Brand With Soul
Launching TselTsinda wasn’t easy. Between the challenges of COVID-19, the hardships brought by the war in Ukraine, and my own personal struggles, I realized that I wanted TselTsinda to be more than just a fashion brand. I wanted it to be a message—a way to reach out to others who might be feeling isolated, sensitive, or empathetic. TselTsinda became my outlet to share love, understanding, and support through each piece of clothing.
Each design now tells a story, reflecting social issues, personal heartaches, romance, and beauty. It’s a collection filled with themes of love, heartbreak, empathy, and hope. My goal is to create designs that resonate with people, reminding them they are not alone in their feelings.
A Dream Realized
In December 2021, I released TselTsinda’s first collection. To my joy, it was warmly received by customers in Georgia, with people reaching out to share their excitement and support. The brand began to gain attention, and I even appeared in several interviews. In February 2022, I had the opportunity to present TselTsinda on Shark Tank Georgia. Although I didn’t secure funding, the experience brought incredible exposure and helped grow the TselTsinda community.
Expanding to Europe
Now, as I expand TselTsinda to Europe, my hope is to reach more people and continue spreading the brand's message of connection, empathy, and joy. I am inspired by my dream of a kinder world, and I believe that even small acts, like sharing art and color, can make a difference.Thank you for being part of the TselTsinda story. Whether you wear our designs for their beauty, or for the meaning behind them, know that they were created with love, care, and a belief in the power of human connection.