Vision
TselTsinda is more than a brand—it’s a movement of self-expression and positivity, founded in Georgia in 2021. With each pair of tights, we aim to empower individuals to tell their unique stories through color, design, and purpose. Our collections explore meaningful ideas and global social issues, encouraging conversations about empathy, acceptance, and love. TselTsinda envisions a world where differences are celebrated, and beauty shines through diversity, spreading hope for a kinder, more inclusive future.
Mission
At TselTsinda, we are on a mission to connect kindred spirits—people who believe in the transformative power of empathy, love, and acceptance. We create tights not just as accessories but as symbols of resilience and compassion for those who have endured rejection, heartbreak, or injustice. Whether shaped by tough childhoods, difficult relationships, or societal challenges, our wearers find a community that embraces them. TselTsinda aims to provide comfort and support, wrapping each person in warmth and the affirmation they deserve. We advocate for peace, inclusivity, and unity—just like the vibrant colors of our tights, reflecting the beauty of diversity in all its forms.
Core Values
1. Empathy: We listen, understand, and stand with those who feel unseen, creating products and a brand culture rooted in kindness and compassion.
2. Inclusivity: Differences make us beautiful, and we celebrate diversity in every design, ensuring everyone feels welcome, valued, and heard.
3. Love and Support: Our tights are a metaphorical hug, offering wearers the strength to express their true selves while knowing they belong.
4. Creativity with Purpose: Each design carries a story, inspiring awareness and action on important social issues while making bold, joyful fashion statements.
5. Resilience: We honor the strength of those overcoming challenges by providing a safe space and uplifting products that remind them of their worth.
TselTsinda isn’t just tights—it’s a message of hope, strength, and connection for all who dare to express their true colors.